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Marketing Studies Level 3

The Programme

The Marketing Studies programme is designed for people who wish to gain an in depth understanding of the principles and practice of Marketing and their business applications.

The Marketing Studies programme is designed for people who wish to gain an in depth understanding of the principles and practice of Marketing and their business applications. This course is designed for study by distance learning at work or at home. You will receive a course manual, assignments and study guide plus tutor support by email.

Course Units:

Introduction - What is marketing?
Reviewing the current position
Planning for marketing
Implement the marketing strategy
Customer relations
Glossary of marketing terms

Objectives The objectives of the course are to:

Conduct market research
Define customers needs, wants and desires
Carry out a SWOT analysis
Prepare a marketing plan
Describe a range of marketing methods
Evaluate the benefits of using different marketing media
Compose purposeful advertising copy
Understand how to use press releases, promotions and public relations
Define the selling process
Devise a telephone sales campaign

Costs

£230

Dates

You can start at any time and plan your studies over a period of up to six months.

Length of Study

Four to six months.

Further Information

For further information please telephone 01271 338225, email employers@petroc.ac.uk or fill out our online enquiry form.