Plastic Free North Devon (PFND) announced the release of their awareness-raising short film which aims to highlight many of environmental problems that surround us all, and how we can all play a part as individuals in making a positive difference.
This deeply emotive film takes the viewer on a journey, highlighting our connection to the natural world, showing what we are doing to destroy those connections and then asks the viewer: ‘What will YOU do?’
‘We decided to create a film that encourages us as individuals to change our everyday behaviour to reduce our impact on the environment and to highlight the important role we have to play in this story’ says Claire Moodie, CEO of PFND. ‘Whilst we understand that systemic change has to come from government and corporations to really halt the environmental degradation that we are witnessing, it is the hearts and minds of the general public that will force this change - we have to be the change we want to see. Big business and government are still not listening so we have to shout louder. We really hope you enjoy this film as much as we enjoyed producing it, it’s been an emotional journey and one that we hope will inspire our local community and others to act.
James Szymakiewicz, Chair of Plastic Free North Devon says ‘We supported our core team at Plastic Free North Devon in producing this short film which amplified the message of our vital work in this locality and contextualised it within the wider environmental crisis. We feel that the film powerfully illustrates the grave nature of the challenges that we collectively face, whilst effectively capturing the essence of hope and community power that is so important in tackling the crisis.’
Plastic Free North Devon’s unique selling point is its local focus and its intricate involvement in the community. This film aims to engage the local North Devon community to feel empowered to take action and for other communities around the world to take inspiration from it. ‘We are lucky enough to live in a UNESCO Biosphere Reserve and an Area of Outstanding Natural Beauty’ says Anne-Marie Eveleigh, Director of Operations at PFND ‘If we open our eyes we can all see the impact that plastic pollution and climate change are having on our surroundings. Now is the time to take action. We want everyone in North Devon and around the world to feel empowered to do this.’
You can view the film at www.plasticfreenorthdevon.org.
This film was only made possible by our very talented local videographer Gemma Pons Alsina and the additional footage donations from various individuals, organisations and community groups including Panoptic Media, South West Water, Plastic Oceans UK and Horsey Seals to name a few. We are also very thankful to the local people who played a part in the film.
PFND aim to get this film into local cinemas, galleries and at events. If you would like to use this film please contact firstname.lastname@example.org
Petroc supports the work of Plastic Free North Devon by being a fellow member of the Plastic Free Northern Devon Consortium.